Marketing

We provide a unified Web marketing, search engine optimization, online PR, site linking, and Adwords PPC strategy that is designed  to grow your social media site traffic quickly. Our experience shows that this approach yields higher ROI than the traditional mass marketing approach, which is too "buy, buy, buy" oriented. We work closely with you to analyze the user demographics and test out their preferences before moving forward with full campaigns. Then we tweak the campaigns based on user feedback and results. This way, we can help you get off the ground quickly with minimal investment upfront.

Listed below are some highlights of the five marketing techniques:
Web marketing: Your site is designed to match the taste of your target audience. We study your competitor sites and find a way to make your site stand out from the crowd. We promote your site through tagging, RSS, blogging, user referral, and online contest.

Search engine optimization: Your site is packaged with the keywords that search engines love. We use keyword research tools to determine the best keywords for your major pages. Then we integrate them with your site contents so that they are good for use by both people and search engines. We deploy such white hat techniques as Google bombing to raise your page rankings without the risk of being banned.

Online PR: Your site is announced to all media that is receptive to its messages on a periodic basis. This includes newspapers, blogs, discussion forums, and social networking sites. Facebook popularity is built on MySpace popularity. There is no reason why you can't do the same.

Site linking: Your site gets linked (or listed) by high traffic sites with a minimum Alexa traffic ranking of 10,000, including popular shopping sites, classified/auction sites, content aggregation sites, yellow directories, and review sites. The linking is done through sharing of contents, ads purchase, and strategic partnerships. We will develop and manage all the steps involved to ensure a linking success.

Adwords PPC: Your site appears in the sponsored section of Google with optimized ads. We start by pulling together a list of ads and keywords from your competitors. As an example, we can give you a list of 50,000 keywords used by eBay for less than $100. Our goal is to maximize the click-through rates and to minimize the bid costs of your ads.